MARKETING MADE SIMPLE
For Health PRofessionals
Stop drowning in digital confusion. Start healing more patients. Professional done-for-you solutions that eliminate your marketing headaches for good.
WHAT WE DO
You became a healthcare professional to change lives, not to become a marketing expert. That's why we've created two simple services that deliver maximum impact with minimal effort on your part.
What might surprise you?
While most marketing agencies are secretly hoping you'll stay confused and dependent, we're actually doing the opposite. We've stripped away the needless complexity and technobabble that keeps healthcare providers paying for services they don't need.
Instead of the industry-standard practice of locking you into bloated packages with features you'll never use, we've built a transparent, menu-based system that has frankly made us some enemies in the marketing world. But we're okay with that, because your success—not our upsell potential—is what drives our business model.
Expert social media management to build community trust
On-demand marketing when you need it, how you need it
Themed & specific posts that respects regulations & builds trust
All-in-one marketing platform replaces multiple expensive tools
Monthly expert webinars on timely healthcare marketing themes
Stop struggling with what to post. Our monthly-themed and holistic-focused social media service delivers consistent, engaging content that positions you as the expert in your community.
What You Get...
Up to 40 custom social posts per month
Content calendar management
Platform posting and scheduling
Basic performance metrics
Access to "The Alignment Sessions" monthly webinar
Get strategic Chief Marketing Officer (CMO) leadership AND all the digital tools you need in one affordable package. Most services completed in 1-3 days. Pay only for what you need, when you need it.
What You Get...
1 hour of Chief Marketing Officer consulting time monthly
Access to comprehensive marketing platform
Monthly "The Alignment Sessions" webinar
Reduced rates on all marketing services
Complete menu of à la carte services
"Brain Not Bone has transformed our online presence. Their healthcare expertise shows in every post, and our patient engagement has never been higher."
— Dr. Brinna Toberlane, Neurospine Wellness
"As a busy practitioner, I never had time for marketing nor do I have the knowledge for it. BNBA's Fractional CMO service gives me the strategy and tools I need without having to become a marketing expert."
— Dr. Lyle Spencer, Active Life Chiropractic
'THE ALIGNMENT SESSIONS'
Exclusive Monthly Webinar
Join healthcare marketing expert Rich Carr on the second Thursday of each month for...
A new theme and focus each month, with actionable marketing strategies you can implement immediately and collaborate with a community of like-minded healing space professionals.
Next Session:
May 8th at 11:00 AM PT / 3:00 PM ET
Ready your practice for next month's theme:
JUNE - Headache & Migraine Awareness Month
-->Chiropractic solutions for headache management
-->Patient education on headache triggers
-->Content distinguishing between headache types
-->Summer-related headache prevention
Dr. Athena Payne
"This is a game-changer! My patients are more engaged than ever, and I didn’t have to lift a finger. My online presence has never looked this good!"
- Rejuvenate Health & Wellness
Dr. David Croxford
"It’s like having a full-time marketing team for a fraction of the cost. My patients see me as a neurological health expert, not just a chiropractor!"
- Health 1st Chiropractic
Dr. Elizabeth Hoefer
"Finally, marketing that speaks our language! The content is spot-on, and the ease of use is unbeatable. My practice is thriving thanks to this!"
- Well Connected Chiro
BASE SUBSCRIPTION $97/month
1 hour of CMO consulting time
Access to GoHighLevel marketing platform
Monthly "The Alignment Sessions" webinar
Reduced hourly rates on all services
1. EMAIL MARKETING
Email Campaign Setup
Time Required: 1-2 hours
Creates a complete email marketing system that automatically nurtures relationships with your patients, reducing no-shows and increasing referrals, without requiring ongoing management from your team.
Email Template Design
Time Required: 1.5-3 hours
Provides professionally designed, mobile-responsive email templates that reflect your practice's branding, improving open rates and engagement compared to generic emails.
Single Email Broadcast
Time Required: 0.5-1 hour
Quickly communicates time-sensitive information to all patients or targeted segments, such as holiday hours, special events, or limited-time offers for services like spinal screenings.
Nurture Sequence (5 emails)
Time Required: 3-5 hours
Automatically engages new patients with educational content that establishes your expertise and guides them toward continued care, significantly improving treatment plan compliance.
List Segmentation & Management
Time Required: 1-2 hours
Organizes your patient database for targeted communications based on conditions, treatment history, or interests, allowing for personalized messaging that increases response rates.
2. WEBSITE & LANDING PAGES
Landing Page Creation
Time Required: 2-4 hours
Creates conversion-focused pages for specific services (like sports injuries or pregnancy care) that convert visitors to leads at 5-8x the rate of regular website pages.
Lead Capture Form Setup
Time Required: 0.5-1 hour
Designs intuitive, patient-friendly forms that collect exactly the information you need while maintaining HIPAA compliance and maximizing completion rates.
Basic SEO Optimization
Time Required: 1.5-3 hours
Enhances your visibility in local searches for terms like "chiropractor near me" or "back pain relief," bringing more qualified traffic to your website from people actively seeking care.
Website Analytics Setup
Time Required: 1-2 hours
Provides clear visibility into how patients find and interact with your website, showing exactly which marketing efforts are driving appointments and which need adjustment.
Conversion Tracking
Time Required: 1-2 hours
Shows precisely which marketing channels and campaigns are generating actual patient appointments, allowing you to invest more in what works and eliminate wasteful spending.
3. AUTOMATION & WORKFLOWS
Appointment Reminder Sequence
Time Required: 1-2 hours
Automatically reminds patients about upcoming appointments via text and email, reducing no-shows by up to 30% and saving your front desk staff hours of phone calls.
Patient Follow-up Automation
Time Required: 1.5-3 hours
Systematically follows up with patients after visits to check on progress, answer questions, and encourage booking maintenance visits, strengthening patient relationships without adding staff workload.
Lead Nurturing Workflow
Time Required: 2-4 hours
Converts more website visitors into patients by automatically sending the right information at the right time based on their interests and behavior, eliminating manual follow-up.
Review Request Automation
Time Required: 1-2 hours
Automatically solicits reviews from satisfied patients at the optimal moment, significantly increasing your positive online reviews which are the #1 factor in new patient decision-making.
Birthday/Anniversary Sequences
Time Required: 0.5-1 hour
Strengthens patient loyalty through personalized messages on special dates, creating touchpoints that demonstrate care while subtly encouraging reactivation of lapsed patients.
4. REPUTATION MANAGEMENT
Online Review Monitoring Setup
Time Required: 1-2 hours
Creates a real-time monitoring system across all review platforms (Google, Facebook, Yelp, etc.) so you're instantly alerted to any new patient feedback without having to manually check.
Review Response Templates
Time Required:1-1.5 hours
Provides professionally written, customizable response templates for both positive and negative reviews, ensuring you maintain HIPAA compliance while effectively addressing feedback.
Reputation Dashboard Creation
Time Required: 0.5-1 hour
Gives you a single, clear view of your online reputation across all platforms, showing trends and comparing your ratings to competitors to identify improvement opportunities.
Review Generation Campaign
Time Required: 1.5-3 hours
Implements a systematic approach to gathering reviews from satisfied patients, typically increasing your review count by 300-400% within 90 days, dramatically improving your local search visibility.
5. LEAD GENERATION
Lead Magnet Creation
Time Required: 2-4 hours
Develops valuable downloadable content (like "5 Natural Ways to Relieve Sciatica") that converts website visitors into leads by offering solutions to their pain points in exchange for contact information.
Lead Capture Campaign
Time Required: 1.5-3 hours
Builds a complete system to attract potential patients, capture their information, and nurture them toward booking an appointment, generating a steady stream of qualified leads.
Facebook Lead Form Setup
Time Required: 1-2 hours
Creates optimized lead generation forms within Facebook that make it easy for prospective patients to request information with one click, dramatically increasing conversion rates.
Google My Business Optimization
Time Required: 1.5-3 hours
Enhances your Google Business Profile to improve local search visibility and conversion, ensuring you appear prominently when people search for chiropractic care in your area.
Lead Tracking Dashboard
Time Required: 1-2 hours
Provides a clear, real-time view of all leads flowing into your practice, their sources, and their progress toward becoming patients, allowing for data-driven marketing decisions.
PACKAGE DEALS
New Patient Builder Package
$250/month
Base subscription
Monthly lead generation campaign
Review generation system maintenance
Monthly performance review
Time Saved: 7-12 hours monthly
Practice Growth Package
$450/month
Base subscription
Quarterly marketing plan implementation
Monthly email broadcast
Social media management (8 posts/month)
Lead capture system maintenance
Monthly performance review
Priority support
Time Saved: 25-35 hours monthly
Full Marketing Department
$750/month
Base subscription
3 additional consulting hours
Unlimited email broadcasts
Complete social media management
Monthly automation updates
Reputation management
SEO monitoring and optimization
Comprehensive monthly reporting
Priority support and same-day response
Time Saved: 45-65 hours monthly
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