For PRACTIONERS Who WOULD Rather Heal Than Post
STOP STARING AT A BLANK SCREEN WONDERING WHAT & WHEN TO POST
THE PROBLEM IS REAL
76% of healthcare providers report social media as their biggest marketing frustration.
You know you need a consistent social media presence. Your patients expect it. New patients look for it. But finding the time, knowing what to post, and staying compliant with healthcare regulations? That's the challenge that keeps most practitioners up at night.
"I'd spend hours each weekend trying to create social posts, only to run out of ideas after a few weeks. Then our accounts would go silent for months."
— Dr. Sarah Williams, Chiropractor
WHY MOST SOCIAL MEDIA SERVICES FAIL HEALTHCARE PROVIDERS
Generic social media agencies don't understand healthcare regulations or patient education needs. They push cookie-cutter content that either risks compliance issues or fails to connect with your specific community.
Other healthcare-specific services charge $300-501 Column0 monthly for basic packages, pricing out small to mid-sized practices.
OUR SOLUTION:
DONE-FOR-YOU HEALTHCARE CONTENT
For just $97/month, you receive:
40 custom social posts per month professionally written and designed for your practice
Content calendar management so you know what's being posted and when
Platform posting and scheduling on Facebook, Instagram, LinkedIn, and Google My Business
Basic engagement monitoring to track what resonates with your audience
Access to 'The Alignment Sessions' monthly marketing webinar
Healthcare compliant content that educates without making claims
One-time setup fee: $297 (includes brand voice discovery, account optimization, audience analysis)
NO CONTRACTS, MINIMAL COMMITMENT
3-month minimum term, then month-to-month. Cancel anytime with 30-day notice. No hidden fees or surprise charges
First, we develop professional images and graphics like these for you...
Then, we customize them and post to your social channels like this!
It's all done for you!
"Brain Not Bone has transformed our online presence. Their healthcare expertise shows in every post, and our patient engagement has never been higher."
— Dr. Brinna Toberlane, Neurospine Wellness
"As a busy practitioner, I never had time for marketing nor do I have the knowledge for it. BNBA's Fractional CMO service gives me the strategy and tools I need without having to become a marketing expert."
— Dr. Lyle Spencer, Active Life Chiropractic
PLUS! A JAM-PACKED MONTHLY NEWSLETTER FOR YOUR PRACTICE!
The monthly newsletter contains scripts for you & your staff to coincide with that month's theme! From Pre & Post Adjustment topics to answering the phone to bring all the marketing to life!
Every monthly newsletter also includes 'Whiteboard Topics' and ideas to bring life to your practice around each month's theme. The idea is to give your patients more reasons to reschedule, refer, and feel the magnitude of chiropractic's power!
Your Monthly BNBA Newsletter Elevates
Dr. Janice Hughes for Brain, Not Bone Alone
Answers To Your Questions
Can I request specific topics for my posts?
Absolutely! We encourage your input and can incorporate specific topics, events, or promotions into your content calendar.
How is this different from other social media services?
Our healthcare specialization, affordable pricing, and inclusion of "The Alignment Sessions" webinar create unmatched value specifically for healthcare providers.
What social platforms are included?
Our standard package includes Facebook, Instagram, LinkedIn and Google My Business. YouTube, Pinterest & TikTok content can also be posted within our platform!
Is there a long-term contract?
We require a 3-month initial commitment to establish your content strategy, then continue month-to-month with a simple 30-day cancellation notice.
Can I still post my own content or edit yours?
Yes and yes! This is your content...we're researching, developing, and posting it for you. At the same time, your login enables you to add, modify, or delete anything...even schedule posts!
THE ALIGNMENT SESSIONS BONUS
Exclusive Monthly Webinar
Your subscription includes exclusive access to our monthly webinar "The Alignment Sessions"
A new theme and focus each month, with actionable marketing strategies you can implement immediately and collaborate with a community of like-minded healing space professionals.
Every Month:
The '2nd Thursday' at 11:00 AM PT / 3:00 PM ET
Every month's focus is on a major chiropractic benefit
-->Stress
-->Headaches & Migraine
-->Posture
-->Preventable Healthcare
-->A New Focus Theme Each Month
BASE SUBSCRIPTION $97/month
1 hour of CMO consulting time
Access to GoHighLevel marketing platform
Monthly "The Alignment Sessions" webinar
Reduced hourly rates on all services
1. EMAIL MARKETING
Email Campaign Setup
Time Required: 1-2 hours
Creates a complete email marketing system that automatically nurtures relationships with your patients, reducing no-shows and increasing referrals, without requiring ongoing management from your team.
Email Template Design
Time Required: 1.5-3 hours
Provides professionally designed, mobile-responsive email templates that reflect your practice's branding, improving open rates and engagement compared to generic emails.
Single Email Broadcast
Time Required: 0.5-1 hour
Quickly communicates time-sensitive information to all patients or targeted segments, such as holiday hours, special events, or limited-time offers for services like spinal screenings.
Nurture Sequence (5 emails)
Time Required: 3-5 hours
Automatically engages new patients with educational content that establishes your expertise and guides them toward continued care, significantly improving treatment plan compliance.
List Segmentation & Management
Time Required: 1-2 hours
Organizes your patient database for targeted communications based on conditions, treatment history, or interests, allowing for personalized messaging that increases response rates.
2. WEBSITE & LANDING PAGES
Landing Page Creation
Time Required: 2-4 hours
Creates conversion-focused pages for specific services (like sports injuries or pregnancy care) that convert visitors to leads at 5-8x the rate of regular website pages.
Lead Capture Form Setup
Time Required: 0.5-1 hour
Designs intuitive, patient-friendly forms that collect exactly the information you need while maintaining HIPAA compliance and maximizing completion rates.
Basic SEO Optimization
Time Required: 1.5-3 hours
Enhances your visibility in local searches for terms like "chiropractor near me" or "back pain relief," bringing more qualified traffic to your website from people actively seeking care.
Website Analytics Setup
Time Required: 1-2 hours
Provides clear visibility into how patients find and interact with your website, showing exactly which marketing efforts are driving appointments and which need adjustment.
Conversion Tracking
Time Required: 1-2 hours
Shows precisely which marketing channels and campaigns are generating actual patient appointments, allowing you to invest more in what works and eliminate wasteful spending.
3. AUTOMATION & WORKFLOWS
Appointment Reminder Sequence
Time Required: 1-2 hours
Automatically reminds patients about upcoming appointments via text and email, reducing no-shows by up to 30% and saving your front desk staff hours of phone calls.
Patient Follow-up Automation
Time Required: 1.5-3 hours
Systematically follows up with patients after visits to check on progress, answer questions, and encourage booking maintenance visits, strengthening patient relationships without adding staff workload.
Lead Nurturing Workflow
Time Required: 2-4 hours
Converts more website visitors into patients by automatically sending the right information at the right time based on their interests and behavior, eliminating manual follow-up.
Review Request Automation
Time Required: 1-2 hours
Automatically solicits reviews from satisfied patients at the optimal moment, significantly increasing your positive online reviews which are the #1 factor in new patient decision-making.
Birthday/Anniversary Sequences
Time Required: 0.5-1 hour
Strengthens patient loyalty through personalized messages on special dates, creating touchpoints that demonstrate care while subtly encouraging reactivation of lapsed patients.
4. REPUTATION MANAGEMENT
Online Review Monitoring Setup
Time Required: 1-2 hours
Creates a real-time monitoring system across all review platforms (Google, Facebook, Yelp, etc.) so you're instantly alerted to any new patient feedback without having to manually check.
Review Response Templates
Time Required:1-1.5 hours
Provides professionally written, customizable response templates for both positive and negative reviews, ensuring you maintain HIPAA compliance while effectively addressing feedback.
Reputation Dashboard Creation
Time Required: 0.5-1 hour
Gives you a single, clear view of your online reputation across all platforms, showing trends and comparing your ratings to competitors to identify improvement opportunities.
Review Generation Campaign
Time Required: 1.5-3 hours
Implements a systematic approach to gathering reviews from satisfied patients, typically increasing your review count by 300-400% within 90 days, dramatically improving your local search visibility.
5. LEAD GENERATION
Lead Magnet Creation
Time Required: 2-4 hours
Develops valuable downloadable content (like "5 Natural Ways to Relieve Sciatica") that converts website visitors into leads by offering solutions to their pain points in exchange for contact information.
Lead Capture Campaign
Time Required: 1.5-3 hours
Builds a complete system to attract potential patients, capture their information, and nurture them toward booking an appointment, generating a steady stream of qualified leads.
Facebook Lead Form Setup
Time Required: 1-2 hours
Creates optimized lead generation forms within Facebook that make it easy for prospective patients to request information with one click, dramatically increasing conversion rates.
Google My Business Optimization
Time Required: 1.5-3 hours
Enhances your Google Business Profile to improve local search visibility and conversion, ensuring you appear prominently when people search for chiropractic care in your area.
Lead Tracking Dashboard
Time Required: 1-2 hours
Provides a clear, real-time view of all leads flowing into your practice, their sources, and their progress toward becoming patients, allowing for data-driven marketing decisions.
PACKAGE DEALS
New Patient Builder Package
$250/month
Base subscription
Monthly lead generation campaign
Review generation system maintenance
Monthly performance review
Time Saved: 7-12 hours monthly
Practice Growth Package
$450/month
Base subscription
Quarterly marketing plan implementation
Monthly email broadcast
Social media management (8 posts/month)
Lead capture system maintenance
Monthly performance review
Priority support
Time Saved: 25-35 hours monthly
Full Marketing Department
$750/month
Base subscription
3 additional consulting hours
Unlimited email broadcasts
Complete social media management
Monthly automation updates
Reputation management
SEO monitoring and optimization
Comprehensive monthly reporting
Priority support and same-day response
Time Saved: 45-65 hours monthly
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