Marketing Expertise When You Need It, How You Need It

STOP PAYING FOR MARKETING YOU DON'T NEED

On-demand expertise, transparent pricing, and a complete marketing platform - starting at $97

THE MARKETING DILEMMA FOR PRACTICES

You're caught in an impossible situation...

  • Hire a full-time marketing director ($80-120K/year)

  • Engage an agency monthly retainers ($2-5K/month)

  • Try to do it all yourself (40-60 hours/month)

  • Hire freelancers with no healthcare expertise (and manage them all)

"I was spending over $3,000 monthly on various marketing services, plus hours of my own time coordinating it all. I knew there had to be a better way."

— Dr. Aaron Spencer, Castle Rock Chiropractic

INTRODUCING:

THE MENU-BASED APPROACH TO MARKETING

Our unique Fractional CMO service gives you...

1) Strategic guidance from healthcare marketing experts

2) Complete platform that replaces multiple expensive tools

3) Implementation of only the services you actually need

4) Transparent pricing with no hidden fees or surprise charges

*All starting at just $97/month with no long-term contracts.

1. START WITH A BASE SUBSCRIPTION

For just $97/month, you get


--1 hour of services

--Access to our all-in-one marketing platform

--Monthly "Alignment Sessions" webinar

--Monthly marketing strategy updates

--Reduced rates on all marketing services

2. ADD ONLY WHAT YOU NEED

Choose from our transparent service menu

--Email campaigns

--Landing pages

--Automation workflows

--Social Media management & strategy

--Lead generation

3. ONLY PAY FOR WHAT YOU USE

--No bloated retainers or unnecessary services

--Clear per-service pricing

--Transparent time estimates

--Predictable monthly invoicing

--Rollover unused consulting time

SERVICE MENU PREVIEW

Each service available at our exclusive subscriber rate of $85/hour (non-subscribers pay $125/hour)

Email Marketing

Campaign setup (1 hour)

Email template design (1.5 hours)

Single email broadcast (0.5 hours)

Nurture sequence - 5 emails (3 hours)

Website & Landing Pages

Landing page creation (2 hours)

Lead capture form setup (0.5 hours)

Basic SEO optimization (1.5 hours)

Website analytics setup (1 hour)

Automation & Workflows

Appointment reminder sequence (1 hour)

Patient follow-up automation (1.5 hours)

Lead nurturing workflow (2 hours)

Review request automation (1 hour)

>>VIEW COMPLETE SERVICE MENU<<

THE ALIGNMENT SESSIONS BONUS
Exclusive Monthly Webinar

Your subscription includes exclusive access to our monthly webinar "The Alignment Sessions"

A new theme and focus each month, with actionable marketing strategies you can implement immediately and collaborate with a community of like-minded healing space professionals.


Every Month:

The '2nd Thursday' at 11:00 AM PT / 3:00 PM ET


Every month's focus is on a major chiropractic benefit

-->Stress

-->Headaches & Migraine

-->Posture

-->Preventable Healthcare

-->A New Focus Theme Each Month

BASE SUBSCRIPTION $97/month

1 hour of CMO consulting time

Access to GoHighLevel marketing platform

Monthly "The Alignment Sessions" webinar

Reduced hourly rates on all services


1. EMAIL MARKETING

Email Campaign Setup
Time Required: 1-2 hours

Creates a complete email marketing system that automatically nurtures relationships with your patients, reducing no-shows and increasing referrals, without requiring ongoing management from your team.

Email Template Design

Time Required: 1.5-3 hours

Provides professionally designed, mobile-responsive email templates that reflect your practice's branding, improving open rates and engagement compared to generic emails.

Single Email Broadcast
Time Required: 0.5-1 hour

Quickly communicates time-sensitive information to all patients or targeted segments, such as holiday hours, special events, or limited-time offers for services like spinal screenings.

Nurture Sequence (5 emails)
Time Required: 3-5 hours

Automatically engages new patients with educational content that establishes your expertise and guides them toward continued care, significantly improving treatment plan compliance.

List Segmentation & Management
Time Required: 1-2 hours

Organizes your patient database for targeted communications based on conditions, treatment history, or interests, allowing for personalized messaging that increases response rates.


2. WEBSITE & LANDING PAGES

Landing Page Creation
Time Required: 2-4 hours

Creates conversion-focused pages for specific services (like sports injuries or pregnancy care) that convert visitors to leads at 5-8x the rate of regular website pages.


Lead Capture Form Setup
Time Required: 0.5-1 hour

Designs intuitive, patient-friendly forms that collect exactly the information you need while maintaining HIPAA compliance and maximizing completion rates.

Basic SEO Optimization
Time Required: 1.5-3 hours

Enhances your visibility in local searches for terms like "chiropractor near me" or "back pain relief," bringing more qualified traffic to your website from people actively seeking care.

Website Analytics Setup
Time Required: 1-2 hours

Provides clear visibility into how patients find and interact with your website, showing exactly which marketing efforts are driving appointments and which need adjustment.

Conversion Tracking
Time Required: 1-2 hours

Shows precisely which marketing channels and campaigns are generating actual patient appointments, allowing you to invest more in what works and eliminate wasteful spending.


3. AUTOMATION & WORKFLOWS

Appointment Reminder Sequence

Time Required: 1-2 hours

Automatically reminds patients about upcoming appointments via text and email, reducing no-shows by up to 30% and saving your front desk staff hours of phone calls.


Patient Follow-up Automation
Time Required: 1.5-3 hours

Systematically follows up with patients after visits to check on progress, answer questions, and encourage booking maintenance visits, strengthening patient relationships without adding staff workload.

Lead Nurturing Workflow
Time Required: 2-4 hours

Converts more website visitors into patients by automatically sending the right information at the right time based on their interests and behavior, eliminating manual follow-up.

Review Request Automation
Time Required: 1-2 hours

Automatically solicits reviews from satisfied patients at the optimal moment, significantly increasing your positive online reviews which are the #1 factor in new patient decision-making.

Birthday/Anniversary Sequences
Time Required: 0.5-1 hour

Strengthens patient loyalty through personalized messages on special dates, creating touchpoints that demonstrate care while subtly encouraging reactivation of lapsed patients.


4. REPUTATION MANAGEMENT


Online Review Monitoring Setup
Time Required: 1-2 hours

Creates a real-time monitoring system across all review platforms (Google, Facebook, Yelp, etc.) so you're instantly alerted to any new patient feedback without having to manually check.

Review Response Templates
Time Required:1-1.5 hours

Provides professionally written, customizable response templates for both positive and negative reviews, ensuring you maintain HIPAA compliance while effectively addressing feedback.

Reputation Dashboard Creation
Time Required: 0.5-1 hour

Gives you a single, clear view of your online reputation across all platforms, showing trends and comparing your ratings to competitors to identify improvement opportunities.

Review Generation Campaign
Time Required: 1.5-3 hours

Implements a systematic approach to gathering reviews from satisfied patients, typically increasing your review count by 300-400% within 90 days, dramatically improving your local search visibility.


5. LEAD GENERATION

Lead Magnet Creation
Time Required: 2-4 hours

Develops valuable downloadable content (like "5 Natural Ways to Relieve Sciatica") that converts website visitors into leads by offering solutions to their pain points in exchange for contact information.

Lead Capture Campaign
Time Required: 1.5-3 hours

Builds a complete system to attract potential patients, capture their information, and nurture them toward booking an appointment, generating a steady stream of qualified leads.

Facebook Lead Form Setup
Time Required: 1-2 hours

Creates optimized lead generation forms within Facebook that make it easy for prospective patients to request information with one click, dramatically increasing conversion rates.


Google My Business Optimization
Time Required: 1.5-3 hours

Enhances your Google Business Profile to improve local search visibility and conversion, ensuring you appear prominently when people search for chiropractic care in your area.

Lead Tracking Dashboard
Time Required: 1-2 hours

Provides a clear, real-time view of all leads flowing into your practice, their sources, and their progress toward becoming patients, allowing for data-driven marketing decisions.

PACKAGE DEALS

New Patient Builder Package
$250/month

Base subscription

Monthly lead generation campaign

Review generation system maintenance

Monthly performance review

Time Saved: 7-12 hours monthly


Practice Growth Package
$450/month

Base subscription

Quarterly marketing plan implementation

Monthly email broadcast

Social media management (8 posts/month)

Lead capture system maintenance

Monthly performance review

Priority support

Time Saved: 25-35 hours monthly


Full Marketing Department
$750/month

Base subscription

3 additional consulting hours

Unlimited email broadcasts

Complete social media management

Monthly automation updates

Reputation management

SEO monitoring and optimization

Comprehensive monthly reporting

Priority support and same-day response

Time Saved: 45-65 hours monthly

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