February 2025 presents us all with a unique opportunity to bridge two critical conversations: Heart Health Month
and the science-backed benefits of chiropractic care. This intersection gives us an incredible opportunity to be educating our communities on the profound connection between spinal health and cardiac function and national medias focusing on Heart Health Month.

What excites me most is how this message resonates with both existing practice members and potential new practice members. The campaign materials we've developed (shared below) are conversation starters, reminders, a few key words understood during an online social session, and multiple impressions that build trust and demonstrate the comprehensive benefits of regular chiropractic care.

This Month's Growth Opportunities

Front Desk Magic: Conversation Starters

Help your staff to ask simple questions that spark meaningful discussions...

1) "Did you know your adjustment today is supporting your heart health?"
2) "Have you noticed how much more relaxed you feel after your adjustment? There's a fascinating heart connection there!"

3) "Dr. _______ is sharing some amazing heart-health information today. Would you like to learn more?"

Whiteboard Topics (Change Weekly)

Week 1: "Ask us how your T1-T4 vertebrae support your heart!"
Week 2: "Did you know? Your spine and heart are best friends!"
Week 3: "Heart fact: Your adjustment improves circulation"
Week 4: "Question of the week: How does stress affect your heart AND spine?"

Doctor's Minute

Brief talking points for you to use during adjustments

While adjusting T1-T4 "These vertebrae have a direct connection to your heart's function..."

Post-adjustment "Notice how your breathing deepens? That's supporting your heart too..."

During scan/assessment "Let's check how your spine is supporting your heart health..."

BNBA Practice Implementation Tips

Morning Huddle Topics

-Review one heart-spine fact daily with your team

-Share patient success stories related to stress reduction and improved wellbeing

-View your social media channels for 12 heart celebrating posts each week through February

-Patient Education Corner Set up a small display with a spine model and heart model (See below)Create a simple handout connecting the dots between adjustments and heart health We've made one for you...print on your letterhead

-Display the day's social media post in your reception area

Engagement Maximizers

-Encourage practice members to share their "heart and spine" stories

-Take photos (with permission) of patients pointing to their T1-T4 region and post them

-Create a "Heart Health Corner" in your office

Practice Member Communications - February 2024

your information (Member Request, 'Thanks Dr Phil!') you now have access the following February materials we've written, developed and are strategically communicating for your practice in February...

🗞️ Practice Member Newsletter

View February Patient Newsletter - BNBA-FEB-NL-2024

The newsletter we're sending during the first week in February, to your practice members, highlighting heart health benefits of your chiropractic care and your practice!

📝 BNBA Blog Post

View February Blog Post - BNBA-FEB-BLOG-2024
The Heart-Spine Connection

: How Your Adjustment Supports Cardiovascular Health"

Here's what people often miss - Your nervous system orchestrates every beat of this body organ that everybody pays attention to this month. This month, attach the spine to the heart.

When you help your practice members understand this profound connection through their adjustments, you're showing them that chiropractic care is more than back pain, we all will be, and our voices, social posts, newsletters, blog post, and conversations delivered with intention. Chiropractic is whole-body intelligence and optimizing their body's natural healing capacity.

That's the kind of insight that turns practice members into practice advocates.

Keep it cognitive,

Rich Carr, BcID